ABOUT

OUR THEORY

The ancient Greek word Theoria translates to “contemplation” or “looking into” and is the root of the English “theory”. It is also the foundation of everything that THEORIA RECORDS is built upon. 

Co-founded and operated by Chris Wethington and Cody Frain - who between them have over twenty years of experience in the music industry as touring artists, managers, booking agents, marketers, label directors, and A&R reps - Theoria Records is founded on the belief, or theory, that there are four traits that support success:

Having PASSION for what you do;
INTEGRITY in how you do it;
CREATIVITY in overcoming obstacles;
and HUMILITY in success.

Our mission is to find artists who embody the same traits that are at the heart of what we do, and to grow with them.

THE TEAM

CHRIS WETHINGTON

Founder / Co-Owner
Chris got his start in the music industry at the age of 16 when his first band signed to a small regional indie record label and he self-booked their first three-week tour. Existing during the "golden age" of MySpace, Chris quickly learned how to navigate (then new) socila media to benefit his creative efforts. Though that band fizzled out, Chris' passion and determination to "make it" in the music industry only increased... and he would take the lessons he learned with him.

For the past 16 years since, Chris has devoted his free time to not only expand his skills as a musician, but also as a player in the industry at large. Having picked up a range of skills over the years, Chris is passionate about one thing first and foremost: helping others.

His first independent step into the industry came in 2018 when he launched what was then Theoria Management. His hard work at growing with bands VRSTY (Spinefarm Records), and RVNT (now on Theoria Records) earned the attention of larger 307 Artist Management, with whom he partnered in 2019.

Theoria Management was then transformed into Theoria Group, where Chris continues to offer various services to artists, producers, labels and other creatives such as digital marketing, web design & development, and release planning strategy and consultations.

In late 2020 Chris and long-time friend Cody Frain came together to launch Theoria Records, built upon the same tenets that Chris has let guide his personal and professional life: passion, integrity, creativity, and humility.

Owner of Theoria Group
Artist Manager at 307 Artist Management

CODY FRAIN

Co-Owner / Label Director
Cody’s first taste of the music industry came when he played in a high school metal band at the age of 14, and started putting together small concerts at local fire halls and small venues. His passion for creating and playing music - paired with a curiosity of the business behind how music reaches the listener - only grew throughout his high school and college career. In 2014 Cody joined the touring band A Scent Like Wolves which is also when he decided to try and pursue music full time.

In 2016 Cody launched his first music business pursuit, Recovery Promotions, which is an independent concert booking company that has worked with over 20 music venues across Pennsylvania and New Jersey. During this time Cody also worked with the talent booking company Wavelink Agency and got to experience the struggles of both a concert promoter and tour booking agency firsthand. This full-circle perspective only magnified with the empathetic insight Cody has by being a touring musician himself.

In 2017 Cody started working with CI Productions and managed the all ages concert venue The Champ which specialized in giving local and emerging touring artists a place to play. In 2018 Cody started working as the Label Director of CI Records, and his talents and curiosity of the music business really started to come full circle. Cody left CI Records in 2019 and continued his career by working as an A&R for We Are Triumphant. 

With a shared passion of helping to develop and bring to light emerging bands, Cody and long time friend Chris Wethington had the idea to launch Theoria Records in late 2020.  

Owner of Transpire PR
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